Empowerment Series: CEO & Founder, The Sexiest Beauty – Heather Fink Shares Bombshell Secrets with AW

Heather Fink has been named Top Cosmetic CEO of 2021 by IAOTP (International Association of Top Professionals). She comes with 30 years of expertise under her belt, working with some of the most prestigious brands. MAC, Essie, Bebe, Victoria’s Secret, Agent Provocateur, L’Oreal, Estee Lauder, and QVC are among the names she has worked with for over three decades. Her experience collaborating with such a wide range of clients helped prepare her for the creation of The Sexiest Beauty, a cosmetic and skincare line she founded in 2017.

Sexy is a state of mind, a vibe, confidence, and attitude expressed in an array of ways, unique to each woman. We use a particular outfit, color, hairstyle, or lipstick to experience a feeling that entices us to strut our stuff on a personal catwalk. Sexy means different things to different people but it’s always empowering.

Recently, I began experimenting with daring red lipsticks. My usual go-to colors are in the nude group, as they tend to be more subtle, calling less attention. Wearing bolder colors was something I left behind during my 20s when I cared less about other people’s opinions. Returning to reds has been refreshing, it exudes confident energy to many looks. The color definitely seems to have a dynamic effect on me. My interest to dig deeper into the topic led to this beautiful interview.

Heather’s energetic and warm personality jumped off the Zoom screen, I sensed her “go-getter” style. Our interview touched on the meaning of sexy, red lips, brand mission, and showing up for yourself.

I read the one thing you cannot leave home without is applying lipstick! It gives you confidence. This line resonated with me so much. When I am feeling low on energy, I gravitate toward the color red. I look for a red blouse or lipstick, it seems to give the mood a real boost. Does that ever happen to you? What do you think it is about red lipstick that gives us an extra pop or feeling of self-assurance when we put it on? The first lipstick women were introduced to was a red color. It is the sexiest color and most powerful, going back to the historical days of Cleopatra. Red is strength, the energy it draws is undeniable. The shade promotes confidence, emboldens, and makes a statement. The psychology behind the color suggests it can evoke strong emotions such as energy, passion, or aggression, unlike any other color. If you think about what happens to our bodies when excited, we get flushed! Rosy cheeks or redness showing, we are fired up! Additionally, red can empower the wearer to speak their truth, and be heard.

When I look at a confident woman, I think SEXY! Many women like wearing daring colors to encourage them to bring out their sexy. You have been helping create beauty products that make us feel good for decades. Everyone has their own idea of what is sexy. What do you visualize embodies sexy? The Sexiest Beauty is about different types of sexy. It is about having confidence and loving yourself. The word represents many different things, even self-care is sexy. Taking a long shower, soft skin, kindness, or giving back, all those things encompass sexy. Personally, doing these make me feel empowered. We all have within the things that make us beautiful, a bold lipstick will only enhance what is already there!

The Sexiest Beauty’s Brand Mission is to challenge traditional beauty standards; represent sexiness inclusively; create products that empower, and inspire. Be of service to the global community. These are wonderful things to stand for. How did you come up with your mission statement? Did you always believe that you would create your own brand? I knew early on that I wanted to do this. I grew up in the 1970s, and coming of age in a diverse community in Pennsylvania exposed me to a wonderful melting pot. Later in life, moving to New York further expanded my world. I wanted a brand that stood for everyone, inclusive of all colors, shapes, and genders, with no one left out. There is no one standard of beauty, there are different types – all beautiful. I’d like to contribute to redefining sexy beauty and give back in any way, possible.

I can’t speak for all women but personally, I don’t feel sexy all the time. Life’s stressors, work, home, family, and everything else can be draining. It can leave me utterly exhausted or overwhelmed with no energy to doll up. Do you relate to having these types of days? How do you perk yourself up during these times? Can you offer a tip that can help with the humdrum? Yes, of course, who wakes up every day feeling fabulous? Sometimes, I need to put in more effort than others. “Sexy is as sexy does!” When I am feeling off, I try to do something to improve my mood. Doing things that help others gives me joy.

I am a lipstick addict, buying them even when I don’t really need them. It’s hard to wait until a lipstick is completely done before buying the next. In fact, that never happens – makes me wonder, I can’t be the only one! I’m happy to say, that I have tried one of your products and loved it! The Girlcrush S-Proof Liquid Lipstick is perfect and so pretty on the days that red is overpowering. The lipstick line has vibrant colors, a formula of light consistency with incredible staying power! It’s been great to wear under masks because it doesn’t smear! What is next for the brand, can you share any news on upcoming releases? We are expanding and excited about the Rose Glow Skincare line which included face balm, lip, firming face mask, facial oil, and makeup remover pads. I love the rose glow line, these are high-performing beauty products with a luxurious feel and price points that are reasonable. During a time when self-care is essential, it’s a nice treat!

I like to end interviews with a mantra, quote, affirmation, or advice that is inspiring to readers. What affirmations do you use when you look in the mirror and want to feel sexy? “Suit up and show up!” Do the best you can to show up for yourself. It is different for all of us, it may mean fixing your hair, makeup, dressing up, or anything that gives you a good feeling. If you look presentable each day, you are more likely to feel positive overall. It can give you the lift that you need at times.

AW is extremely thankful to have had the opportunity to meet Heather. She was simply,  a breath of fresh air during a week when my own sexy energy was lacking. We can only give to others when we give to ourselves. If we feel good, we look good because the energy radiates from the inside out. Set aside time to take care of your needs and treat yourself. Sexy beauty doesn’t have to mean slapping on makeup to improve aesthetics. It is a vibe you carry that raises your spirits, giving you a fabulous feeling. Feel it, live in it, and enjoy the moment while it lasts – until the next time.

When was the last time you felt sexy?

Photo Credit: @photosoulmedia

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